Disney’s Business Model is Turning Kids Into Dysfunctional Adults
Disney still has a profitable kids segment, but its real profits come from overgrown children born into broken families, prematurely coming of sexual age, who are eager to embrace leftist utopian causes and fantasies, who are seeking an identity and an escape at the same time. The company isn’t for kids, it’s for broken adults. And it’s only natural that Disney would seek to create more broken adults to perpetuate its business model. A healthy functional adult isn’t nearly as profitable for the entertainment giant as a dysfunctional one addicted to its product.
“Our greatest natural resource is the minds of our children,” Walt Disney once said.
Walt’s unique strategy of building an entertainment empire for kids once made Disney a trusted source of family entertainment. That didn’t last long after Walt’s death as Disney started releasing R-rated movies and adult television programming under the Touchstone label.
A decade later, Disney bought Harvey Weinstein’s Miramax. During the 90s, while Disney’s more family friendly brand was releasing animated cartoons, Miramax featured Pulp Fiction, Trainspotting, and the Scream sequels. During this time Weinstein was accused of sexual harassment and assaults. Some of this was taking place even as Disney’s “family friendly” brand released The Hunchback of Notre Dame with its depiction of a lecherous Catholic villain praying before a cross while ranting about his lusts. This was what Disney had become.
In the new century the barrier between the two schizoid faces of Disney has come down.
Disney isn’t for kids anymore. Its movie business is dominated by Marvel blockbusters. Half of Disney+ subscribers, its big bet on the home streaming future, are adults with no children. ‘
What about the theme parks?
60% of Disneyland visitors were adults with no children. Only 36.7% of Disney World visitors had children under 18. The largest demographic for the theme parks, like the movies, are millennials. They are also members of the fandoms who are likeliest to spend money on licensed merchandise, and on toys and movie tie-ins that are Disney’s bread and butter.
And Disney is rapidly adapting with theme parks and resorts that emphasize its Marvel and Star Wars properties more than classic fare. Its Galactic Starcruiser hotel, aimed at Star Wars fans, costs $4,809 for two adults. Why bother with kid stuff when you can sell $13 beers?
Disney may have started out feeding the imaginations of children, but now its business model is acquiring intellectual properties with active fandoms and milking the adult fans for every cent.
Its political opposition to a Florida law barring teachers from pushing sexual issues on kindergarteners might be out of tune with the old family values Disney, but the company’s actual base, like that of virtually every entertainment corp in the country, is a narrow slice of upscale urban millennials with lots of disposable income and no families. Wokes are Disney’s base.
In 1966, the idea that a single adult would spend more money on Disney merchandise than a family of four would have seemed ridiculous. In 2022, it’s just the new normal. If you doubt that stop by a theme park and see how many of the adults with no children wearing every single piece of Disney merchandise on sale would love to lecture you about queer theory.
These are the people Disney caters to now. Not little girls who want to be princesses. That’s why its theme parks will no longer address little girls as princesses. That’s also why rides like Pirates of the Caribbean or Jungle Cruise are being revamped to be more politically correct. Disney’s new woke demographic is much pickier than even the pickiest child could be.