Count the cost. Don’t be naive. You could have a mass exodus of close friends leaving the church. The church could split. You could get fired. Any number of things could happen, so it is best to be prepared for anything. Prepare your own soul. Meditate on Matthew 5:11–12 and the book of 1 Peter. Pray that God will strengthen you to “suffer for doing good” (1 Pet. 3:17). Read memoirs and biographies of your Christian heroes who courageously endured great trials. Acknowledge your own errors. If you’ve changed your view on something (or many things), acknowledge them publicly. Don’t be afraid of saying, “I used to think X, but now I’ve come to believe Y. Let me show you from Scripture how I came to this conclusion.” 

Over the past ten years or so, pastors have navigated some of the most morally complicated and emotionally turbulent ministry environments they’ve ever experienced. The world has changed around us in unprecedented ways that we’ve only just begun to comprehend.
One of the most helpful explanations of these cultural changes is the “Three Worlds of Evangelicalism” rubric proposed by Aaron Renn. His core observation, which began as an essay and later developed into a book, is that American society has grown increasingly hostile towards Christianity. Christianity was once regarded as a positive good for society by Christians and non-Christians alike. Renn calls this “positive world.” As the new millennia approached, that perception softened as Christianity was demoted in favor of a pluralistic “marketplace of ideas.” Renn calls this “neutral world.” But from around 2015 onward, our society’s view of Christianity has turned decidedly dark. Renn calls this “negative world.”
This simple formulation has great explanatory power to comprehend the immense ministry pressure modern pastors face, many of whom were trained in “neutral world” ministry tools that have become obsolete in the “negative world” we now occupy. This is not some abstract sociological phenomenon for professors to discuss in the faculty lounge. Nor is this merely an online phenomenon where keyboard warriors spar on social media about controversies that will blow over when a new controversy erupts. It’s much more practical and personal than that.
Whether we want to accept it or not, the “negative world” of 2024 is not the same as the “neutral world” of 2004. Every pastor must unflinchingly reckon with this new reality, though many will not be inclined to do so. Why?
The Challenge
Busy pastors have little time or interest in keeping up with the latest cultural trends or evangelical gossip. That’s what “discernment bloggers” spend all their time worrying about. But ordinary pastors I know don’t care about that stuff. It seems petty and immature. They want to preach the Bible, share the gospel, and disciple their people.
Besides, cultural discernment seems best left to the niche specialists who pay more attention to social trends than everyone else. Most pastors don’t have the time or energy to figure out how to “understand the times” like the men of Issachar (1 Chron. 12:32). It can be tedious trying to pay attention to who’s saying what, what they are saying, what they are refusing to say, and who they are associated with.
Many pastors are beginning to awaken to the cold, hard realities of the negative world. Bad ideas travel at lightning speed through the Christian subculture faster than pastors can keep up. Influential Christian thinkers are no longer seminary professors or experienced ministry practitioners. Now, the most influential Christian thought leaders often have zero theological or biblical training. Instead, they have an iPhone and charisma. Their ideas trickle down from social media channels to your small groups and Sunday school classes. The most pressing doctrinal issues of our day are framed more by influencers than those who have dedicated their lives to rigorous theological study. Ordinary people in our churches read their social media posts, listen to their podcasts, and watch their TikToks. Allie Beth Stuckey, a 32-year-old Christian influencer and social media star, probably has as much influence over the minds of Christian women as their pastors.
Observant pastors try to maintain a bird’s eye view of their congregations. They notice certain trends that play out in the lives of their people, such as those who demanded masks and jabs during COVID, who supported #blacklivesmatter by turning their profile pictures into black squares on Facebook, and an alarming number of kids in the youth group claiming to be gay or trans.
As a pastor begins to realize that something has radically shifted in our culture, it hits him hard. This is his “men of Issachar” moment, where the sober fact dawns that his ministry world has been turned upside down. The state of the world is much darker than he’d realized before, and he can no longer afford to pretend otherwise.
I’ve been through this and heard similar testimonies from more pastors than I can count. One pastor said, “As the world got crazier, my thinking got clearer.” He realized that naiveté was a luxury he could not afford. God called him to “shepherd the flock of God,” and their souls were at stake. He could not allow himself to be naïve, turning a blind eye towards the evil as it encroached upon his people. He was becoming more sober-minded, choosing to courageously face unpleasant ministry realities.
He is now a pastor who, after recognizing the “negative world, realizes he is leading a church that still thinks it is in the “neutral world.” He needs to make some changes to prepare for what lies ahead. So what should he do?
Counting the Cost
First, he realizes that if he talks about the truth of reality as he sees it and with the urgency the moment requires, his congregants could become angry, panic, and revolt. If he tells them what he really thinks, they may push back and send him packing. But if he says nothing, their errors will go uncorrected, and they’ll be left increasingly vulnerable to whatever heresy some 19-year-old kid with a YouTube account happens to be saying.
As pastors awaken to the evils that have taken hold of our society, I’ve noticed some of them becoming more vocal online. Plain-spoken boldness is a muscle they’ve not exercised in the past, but they’re hitting the weights now. As they express unpopular opinions, with the perceived requisite of great care and nuance, they are like kids at the pool checking the water by dipping their toes. The same happens in churches. Little by little, they get bolder in the pulpit, inching dangerously close to the line of controversy without crossing it.
There is a legitimate fear these pastors experience. I get it. They don’t want to be seen as unhinged provocateurs recklessly stirring up controversy. These pastors are trapped in broadly evangelical churches with anxious people who have a low threshold for conflict. The functional liberalism of some portion of the congregation is a conditioned response to the neutral world tools that formed them, such as gospel centrism, winsome third-wayism, faithful presence passivity, and punch-right-coddle-leftism. All these ministry strategies were effective at drawing left-leaning urban millennials, the most coveted demographic of the neutral world church planting boom. But now, these same left-of-center millennials are the pastor’s biggest liability. If a pastor, waking up to the importance of biblical fidelity in a negative world, crosses the line, they’ll sabotage him.
Some of the left-leaning urban millennials he reached a decade ago with neutral world tools have now become key donors, ministry leaders, and elders. Some of them are now in the prime of their careers, comfortably cocooned in their middle-class lives. He’s afraid of losing them. He wants to courageously lead and protect them, disciple them towards greater faithfulness, and equip them for the dark days ahead. But they are reluctant to change. Some of them now occupy the most visible positions of influence in the church. Anxious people crave familiarity and routine. They like their neutral world church mirage and don’t want any red-pilled pastor leading them out of it.
But these congregants don’t realize that the neutral world is gone. The negative world is here. And from how things are going, we’re headed for a clown world circus show in the years ahead.
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It will take great courage to break the left’s cultural taboos and take the heat for it. A society conditioned by Newspeak will be scandalized by the thoughtcrime of plain-spoken truth. The man who says things outside the Overton window will take the first arrows. He may sacrifice his reputation on the altar of honesty but will inspire others to add their voices. The more they speak, their accumulated voices move the Overton window, which reduces the cost for each new voice that enters their ranks.

The Overton window can shift when a motivated minority of influential voices are committed to speaking boldly on issues they care about.
The Overton Window is named after political analyst Joseph Overton, who noticed that public approval or disapproval drives policy. It represents what is generally believed to be right or wrong. At one time, our shared morality was derived from the Bible, which also tells us what happens when people reject it. They get the book of Judges, where “everyone did what was right in his own eyes” (Judg. 21:25). In other words, biblical morality becomes mob morality. The social pressure to conform to mob morality is a big part of what many now call the Overton window.
The Overton window determines that some ideas are “mainstream” but other ideas are “extreme.” Ethics aren’t based on objective standards, it’s a popularity contest. And it’s fickle. Twenty years ago, supporting “gay marriage” was an extreme position, but it’s considered mainstream. The shift has been so dramatic that it’s considered extreme to oppose it. Social pressure is its animating force. Another example is mutilating the genitals of children. This was once a barbaric practice that only happened in third-world countries. Today, it’s done in the suburbs and covered by health insurance.
Labels are powerful. Most people want to be considered reasonable and moderate. No one wants to be an “extremist,” a “radical,” or an “alarmist.” Derogatory labels like these are effective tools in the hands of the thought police that cause people to feel shame for holding unfashionable views. Shame can drive public opinion, leading people to self-censor or adapt their views, lest they be cast into the outer darkness with the rest of the “deplorables.”
Moving the Overton Window
Since the Overton Window is a sociological phenomenon, no one directly controls it and everyone participates in it. That’s good news. Even better, it’s not a democracy. The majority doesn’t move the Overton window, the Overton window moves them. The window itself is moved by whoever has the courage and influence to move it in their direction. In recent weeks, we’ve seen how a motivated minority with a compelling message can make a difference.
For example, for over a year now, pearl-clutching and hang-wringing regime evangelicals have policed the Overton window with warnings about how “Christian Nationalism” will destroy our gospel witness in the public square. Pastor Doug Wilson, considered a chief proponent of Christian Nationalism (though he prefers to speak of “mere Christendom”), remains unmoved by the pressure to keep silent about Christ’s Lordship over government. 
Wilson’s affable demeanor combined with his reasonable articulation of biblical principles has earned him a significant following of ordinary Christians who are hungry for bold leadership. Wilson’s recent appearance on Tucker Carlson’s show was captioned in a tweet that said, “Pastor Doug Wilson is the Christian Nationalist they warned you about.” In less than 24 hours, this tweet gained over 4.6 million views. Wilson’s joyful courage is opening the Overton window to the right and forcing a needed debate about how Christian political engagement in the modern world. 
To give another example, Dusty Deevers was an obscure, Baptist pastor in Oklahoma who had the guts to defy the rhetorical overlords and move the window to the right. He advocated for Christian positions that are considered “controversial” because the Overton window deems them unacceptable. What were these controversial views? He believes abortion is murder and mothers who abort their children should be prosecuted as criminals, not treated as “second victims.” He also believes pornography is a social disaster that destroys marriages and increases sex addiction, human trafficking, and child exploitation.
Deevers had the nerve to campaign precisely on these issues and won a state senate seat. He then had the gall to keep his campaign promise by introducing legislation to outlaw pornography and abolish abortion in his state. Predictably, the outrage machine fired up, inviting derisive coverage from Rolling Stone and a mocking monologue from Tonight Show host Jimmy Fallon.
This press coverage was an unexpected gift, however, because it forced a public debate that thrust his local message into a national debate. He exposed the harmful and well-documented effects of pornography. Videos of women smiling, dancing around, and celebrating their abortions gained a lot of traction. They aren’t victims. They are celebrating the murder of their own children. Some pro-life organizations were exposed for hypocritically lobbying against legislation that would abolish abortion. Deevers’ strategy to “go on the offense” highlighted wicked practices and exposed his detractors for defending them. His plain-spoken courage catapulted his long-shot candidacy to victory and gave his message national exposure that didn’t cost him a dime.
Since the Overton window can be pried open when a motivated minority of outspoken voices articulate an important message, what’s preventing us from doing it? This isn’t as impossible as it sounds.
Christians and the Overton Window
In public discourse, Christians easily fall into the trap of letting the Overton window “frame” how issues are presented. For example, every discussion of homosexuality must include some reference to how homosexuals were made in God’s image, though no discussion of any other sin requires such qualification.
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In the cultural battles of our day, conservatives always seem to lose. Some say progressives win because of their superior funding, organizational prowess, and cultural dominance. Others say conservatives lose because we are disorganized, factious, and lack an activist spirit. Perhaps they’re right on both counts. But that’s not why we lose. We lose because we have a much more difficult position to defend. We cannot go on thinking the left is acting in good faith for a good purpose, when in reality, conservatives and progressives are completely different projects with different goals and definitions of victory.

Roger Scruton once observed, “Good things are easily destroyed, but not easily created.” Take the Notre Dame cathedral in Paris, France, for example. It took 183 years to build but was almost completely destroyed by fire in a matter of hours in 2019. This is a fitting metaphor for the modern West, which was carefully built to sustain our civilization for generations, but is now crumbling after decades of relentless attack by a progressive ideology hell-bent on destroying it.
Progressivism is a demon-possessed ideology that seeks to steal, kill, and destroy (John 10:10). The progressive disease has also infected evangelical Christianity, poisoning its bloodstream and spreading the contagion through trusted and once-conservative media outlets and educational institutions.
Conservative Christians, contending for “the faith that was once for all delivered to the saints” (Jude 3), are being assaulted on multiple fronts by openly hostile secular progressives in government, business, news media, and Hollywood, not to mention apostate progressive pastors who claim to represent “the way of Jesus.” 
As Christian schools are overrun by tenured leftist professors and publishers sell cloaked leftist propaganda to unsuspecting conservatives, naive Christians convince themselves that “this too shall pass.” If they keep their heads down, silent and compliant, they’ll leave us alone.
Unfortunately, this is not possible. Sooner or later, conservatives must rediscover our fighting spirit and realize that we cannot play nice with progressives. They do not want to peacefully “coexist” with conservatives. They want to destroy us. Ordinary Christianity is the last major obstacle in their path.
Conservatism Operates Within Reality
Conservatism is only as good as the thing being conserved. In our day, what most needs conserving is nothing less than reality itself. Reality is conservative, and the more one accepts it as such the more conservative one will become. The progressive left is a reality-denying cope for those who would alter reality to match the idealized fictions of their minds.
This puts them at odds with God himself, for God is the ultimate reality. As Joe Rigney recently wrote, “The first imperative is to love the indicative.” We must accept reality as it is, as God made it. Daniel, describing God to Nebuchadnezzar, said, 
He changes times and seasons; 
he removes kings and sets up kings; 
he gives wisdom to the wise 
and knowledge to those who have understanding; 
he reveals deep and hidden things; 
he knows what is in the darkness, 
and the light dwells with him (Dan 2:21-22). 
This is reality. God made the world, set it on its foundations, made springs gush forth, and caused grass to grow. Finally, he entrusted it to the stewardship of man to subdue and exercise dominion (Gen 1:28-29). He orders the world such that it sustains life. God provides for all man’s needs through the ordinary means of discipline, skill, and work.
God also establishes limits, hierarchies and inequalities, and requires man to live within these constraints. These are not the result of the fall, but built-in manifestations of God’s wisdom in creation. Every restriction or inequality is an opportunity to trust God and work within the boundaries he put in place.
This is the world as it truly is, the world as God made it, that which is revealed in God’s word and observed in God’s world, a reality that must be respected for any society to thrive. Conservatism is a worldview of giving, receiving, and blessing. It dignifies work as a legitimate expression of Christian service, and dignifies man by beckoning him to discover the wonders hidden within creation. Such is the glory of God to conceal a thing, and such is the glory of kings to search it out (Prov 25:2).
Any kind of political or social conservatism that does not acknowledge God as the ultimate reality will inevitably fail. Christians are conservative not merely because we admire the constitution or love tradition, but rather for the sake of the transcendent, eternal reality upon which those things stand.
In other words, Christians aren’t merely conserving a nostalgic political worldview, but rather the application of Christian truth to all of life, including our society. Jesus said, “All authority in heaven and on earth has been given to me” (Matt 28:18). Paul said, “God” commands all people everywhere to repent” (Acts 17:30). Christ is “highly exalted” and has been given the “name that is above every name, so that at the name of Jesus every knee should bow, in heaven and on earth and under the earth, and every tongue confess that Jesus Christ is Lord, to the glory of God the Father” (Phil 2:9-11).
This is the worldview that built Western society. To be sure, not all of our founding fathers were regenerate Christians, but they did draw upon centuries of Bible-saturated political theology and wisdom. In short, we’re not merely conserving something political, but convictional: we’re fighting to conserve and rebuild a once-respected Christian heritage that is now under siege by a demonic ideology of pagan progressivism. 
The progressive project is not a matter of alternate policy preferences in pursuit of a shared, common vision for society. Progressivism is a political and cultural attack directed squarely at Christianity itself. It is more than a political ideology, it is a rebellion against nature, nature’s God, and an attack on all who worship him.
The Sin of “Equalatry”
Contrary to what we’ve been told, human differences inevitably produce inequalities–divinely established natural hierarchies hard-wired into creation for his glory and our good. While some inequalities can be exploited for sinful gain, a virtuous society organizes them into a productive division of labor that benefits everyone. The most fundamental, inescapable human difference is sexual: God made us male and female from the beginning (Matt 19:4). The inequalities between men and women are a divinely designed gift for the harmonious joining of the sexes in mutual love and the creation of new life. Similarly, other human inequalities are positively presented in scripture as gifts for the edification of the church.
The left cannot accept this fact. Their sin is “equalatry,” which is making equality into an idol. The sin of equalatry is what Murray Rothbard once called a “revolt against nature,” rooted in envy and resentment towards those with superior skills, intelligence, beauty, or accomplishments. It regards all inequality as oppression and all hierarchy as tyranny. Since it bears a superficial resemblance to fairness, a biblical virtue, equalatry makes the left’s demands for “social justice” feel virtuous to Christians. But since the left defines justice as the elimination of all inequality, exceptionalism must not be tolerated.
The left subverts reality through media “narratives” that reward grievance. A man’s feelings of envy are merely a byproduct of his oppression. All inequalities are “privileges,” unjustly acquired. Their propaganda campaign that relentlessly categorizes the whole human experience as an epic struggle between oppressive villains and oppressed victims slowly brainwashes ordinary people into vicious cycles of self-righteous indignance or self-loathing guilt.
Deep down, people intuitively know that society cannot function without the basic virtues of hard work, competence, and honesty, yet they are gaslit into affirming the opposite.  They gradually find themselves nodding along with the guilt-inducing narrative that they are oppressors whose sins can only be absolved by yielding to the irrational demands of the state, BLM activists, and the rainbow mafia. Over time, the propaganda wears them down. One can only resist for so long.
The left regards our Christian heritage as a blight that spawned injustices that can only be remedied by tearing it all down and rebuilding anew. Captivated by the social Darwinist “myth of progress,” humanity must break free from the antiquated shackles of Christianity and march towards their vision of an eschatological, secular utopia.
As Thomas Sowell once said, we have “reached the ultimate stage of absurdity where some people are held responsible for things that happened before they were born, while other people are not held responsible for what they themselves are doing today.” Americans have now reached peak efficiency in our ability to manufacture victims at warp speed through a malicious parade of patriarchs, homophobes, and white supremacists. It doesn’t matter that their thinking is irrational, because they have already determined that rational thought is yet another tool of oppression.
Progressives arrogantly believe reality itself can be bent to their wishes. With enough funding and power, they can refashion the world any way they choose. With enough medical technology, they can overcome the dreaded gender binary. They act with high-handed moral certitude, believing they possess sufficient wisdom to save our planet, end hunger, correct injustice, house the homeless, eliminate suffering, maximize erotic pleasure, turn men into women—you name it. This is delusional, of course, but they can’t see it because their worldview is predicated upon a carefully curated denial of reality.
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We do not live in a perfect world. Every household will make decisions based on their life circumstances, and Christians should avoid being overly prescriptive about matters that are truly secondary. God is honored when Christians prayerfully consider how to best pursue their God given priorities. Even though motherhood is diminished in the world, the church can uphold its glory and dignity.

Motherhood is Life
I recently rewatched “Saving Private Ryan” for what must have been the 10th time. Saving Private Ryan tells the story of a young man whose three brothers were killed in combat in WWII. Private Ryan was the only brother to survive D Day. When military officials realized this, they dispatched a special regiment of eight soldiers to track him down, somewhere in France, to retrieve him and bring him home.
Saving Private Ryan is a masculine movie. It’s all about brotherhood, war, duty, honor. But when I watched the movie this time, however, I noticed something I hadn’t noticed before—mothers. Many of these young men, who were fighting for their lives on another continent, were thinking about their mothers back home. In a particularly disturbing scene, a soldier lies on a beach in Normandy, clutching his bloody stomach that had been blown open, crying out “mama!” while he died.
The mission to save Private Ryan was deemed urgent because the military command wanted to spare his mother the overwhelming grief of losing her last remaining son. One scene depicts the awful moment just before she learned the news that she’d lost her other three sons. She is standing at the kitchen sink washing dishes as she notices a military vehicle approach. A man dressed in a military uniform exits the front passenger side of the vehicle, turns toward the back door of the car and opens it. A chaplain steps out. She knew immediately. She falls to her knees in grief, knowing that she’d lost one of her sons. Surely her mind is racing with questions. “Which son? How did he die?” But the audience knows the situation is much worse. She’d lost three of her sons in one day, and the fourth was still missing.
Scenes like this show the power of motherhood. When strong, young men in war are in the throes of death, their hearts are naturally drawn to the safety, comfort, and love of home. They long for the woman who gave them life. Mothers embody everything they hope for in dangerous times. War is death. Motherhood is life.
The World’s View of Motherhood
Many young women feel the need to suppress their maternal instincts because they’ve been culturally conditioned to devalue motherhood. They’ve grown up watching shows and hearing stories celebrating how “girls can do anything boys can do.” A friend once noticed a poster in a school highlighting girl’s potential in a series of pictures associated with different careers. One was a doctor, another was a business executive, a third was an astronaut. Of all these images inspiring young girls about what they could become in life, none of them depicted mothers.
During a small group discussion with some Christian friends, one young woman sheepishly admitted that what she most wanted out of life was to be a wife and a mother. She was hesitant to acknowledge this, because she felt that this was somehow aiming below her potential, wasting her gifts, and settling for second best. All her life, she’d heard about how exciting a career can be, but she’d heard relatively little celebrating the fact that she can create and nurture new life. In pop culture, pregnancy is depicted as a hurdle to overcome. But the testimony of scripture is that children are a blessing and motherhood is a glorious vocation (Ps 127:3-5). This is not to say that women should not get an education or have a job. For our purposes here, it’s simply a matter of priority. Motherhood is highly valued in Scripture but devalued in modern culture.
Motherhood has never been an easy calling ever since it came under the curse of sin (Gen 3:16). Nevertheless, throughout history, societies have always valued motherhood as a social good to preserve and nurture civilization. As the industrial revolution radically changed the household, some feminist thinkers began arguing that the traditional household was outdated, oppressive to women, and needed to be changed. It was holding women back, enslaving them to their husbands and children. But women could be liberated from this bondage by seeking careers outside the home the way men did. They assumed that women could be more free, more fulfilled, and more valued in the marketplace than in the home.
Even though most Christian women would quickly recognize the error of this thinking, the basic assumptions and desires of feminism can nevertheless seep into our unconscious minds, training us to devalue the vocation of motherhood. Women are being subtly conditioned to believe that the marketplace is immanently desirable—where true happiness and fulfillment can be found. Motherhood is a secondary endeavor if a woman chooses to succumb to her own biology. Homemaking should rarely be the top vocational choice, unless she’s going for a trendy, boutique, trad wife flex. This thinking is ungodly. Nevertheless, the feminine nature has a way of asserting itself. It cannot be so easily denied. Women are naturally and instinctively inclined to make homes.
The Feminine Design
I have pastored many women through infertility struggles and have personally seen how devastating this trial can be. For these women, their missing motherhood can feel like a personal failure. Why is missing motherhood such an emotional weight for so many women? Because it’s their design. Motherhood is the goal (or telos) of the feminine design. Women are physiologically oriented towards it. A woman’s menstrual cycle is a monthly reminder that her womb was designed to bear life, and her breasts were designed to feed and nurture life. This astoundingly powerful ability to create life should be affirmed and celebrated, not minimized or dismissed.
The Scriptures present motherhood as one of the greatest blessings a woman could receive. Similarly, a barren womb was one of the greatest trials she could endure. Womanhood cannot be properly understood apart from her potential for motherhood. It is the unique design of her body. When God created Eve, he was not merely solving a loneliness problem, but a reproduction problem. She was God’s answer to man’s inability to fill the earth on his own. This is why Adam named her “Eve, because she was the mother of all living” (Gen 3:20). God gave him much more than a wife. He gave him a potential mother.
A common word Scripture uses to describe motherhood is “fruitfulness” (Gen 1:28). This word appears in the Bible over 200 times, covering a range of interrelated meanings from gardening to sexuality. Fruitfulness is multiplication. Just as the Garden of Eden was meant to grow, expand, and multiply to cover the earth, Eve was meant to be fruitful and grow, like a garden. Women are uniquely equipped to multiply and amplify things. A woman’s body can take a single sperm from a man and knit together a new human being from it. Just as her name suggests, Eve truly did become the mother of all living, giving birth to the whole human race. This feminine ability goes beyond physical childbearing. Femininity represents the ability to expand what is received. As author Rebekah Merkle put it, “When God gave Eve to Adam, he was handing Adam an amplifier… Adam is the single acorn sitting on the driveway which, no matter how hard he tries, remains an acorn. Eve is the fertile soil which takes all the potential that resides in that acorn and turns it into a tree, which produces millions more acorns and millions more trees.”
The Vocation of Motherhood
Women are natural homemakers. Marriage is all about making a home, and wives will naturally devote themselves to it. The question is not whether she’ll do it, but to what degree she’ll prioritize it. Every household will need its cabinets stocked with groceries, meals prepared, and laundry washed. Beyond this, the children will need to be fed, nurtured, clothed, disciplined, and educated. Typically, the mother takes the lead in handling these chores. She may do them all herself, or she may outsource some or all of them to others. For example, a well-trained and qualified nanny can be hired to come into the home and perform all these tasks. A nanny may be a better cook, better housekeeper, and better teacher of the kids. This being the case, why not hire them to do as much as possible? Some families see this as the wisest option, since, after all, the nanny is the professional. She’s the expert. But homes need more than domestic expertise; they need a mother’s presence.
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Some might raise the objection that contextualization is unavoidable. They’d argue that everyone is a product of his or her own culture. They’d say that no one is unaffected by their own culture, and it is arrogant to think anyone can “transcend” his own culture. To a degree, I’ll concede this point. It is true that no one can transcend his own culture, everyone is shaped by his own culture, and every Christian message is contextualized to that culture. Nevertheless, pressing this point too far leads to cultural relativism.

The Trojan Horse of Leftist Propaganda
I have been in full-time ministry for over twenty years. I spent the first five in collegiate ministry with CRU, which seemed to be on the cutting edge of evangelistic innovation. This is where I first learned about “contextualization,” the art of adapting the gospel message to a specific audience. I spent the next fifteen years planting and pastoring a new church in Cincinnati, OH. During this time, I learned the concept of “incarnational ministry,” where you immerse yourself in your target culture to “become Jesus” to them, learning their stories and speaking their language to communicate the gospel more effectively to them.
I planted my church in 2010, right at the crest of the “missional church planting” movement. Being partnered with the Southern Baptist Convention and Acts 29, I can attest that a whole generation of church planters and pastors were trained this way. And now, twenty years in, enough time has passed to evaluate the movement. As I’ll demonstrate below, my assessment is this. Contextualization, as it is commonly practiced, is a trojan horse for worldly propaganda that threatens the future vitality of the church.
Contextualization has changed the way modern Christians talk. Modern Christians don’t sound like the Bible when they talk. Our worship gatherings resemble evangelistic crusades where unbelievers are the primary audience. We speak in code, like the underground church in China worried that the CCP is waiting in ambush when they hear Christians talking like Christians. When preachers soften the Bible’s words to appeal to non-Christians, their churches follow suit. We use spiritual baby talk. And when baby talk is all you hear, baby talk is all you speak. This is how you contextualize the word of God right out of the church.
The Importance of Words 
Words are important because God speaks to us in words. God created the universe with words. The 10 Commandments were revealed with words. Jesus Christ is himself called “The Word.” John’s gospel begins, “In the beginning was the Word. And the word was with God, and the word was God” (John 1:1). Salvation is communicated with words. The Bible’s use of the word “word” isn’t incidental. God’s words have power to create reality. Humans think with words. Words are the building blocks of theology. Therefore, manipulating words to distort truth is a serious issue because it’s an attempt to tinker with reality.
Paul spoke about this in 2 Corinthians. It says, “We have renounced disgraceful, underhanded ways. We refuse to practice cunning or to tamper with God’s word. But by the open statement of the truth we would commend ourselves to everyone’s conscience in the sight of God.” This verse has a negative statement and a positive statement. Negatively, Paul says he’s “renounced” any tactic of salesmanship, verbal manipulation, or deceit to try to win converts. He refused to “tamper with God’s word” in any way. Positively, Paul’s was simply committed to an “open statement of the truth.” Paul refused to employ spiritually manipulative salesmanship tactics because he was an ambassador for the truth, not a peddler of propaganda.
Propaganda in the Modern World 
Propagandists specialize in these underhanded techniques, and no one does it better than the ideologues of the modern left. Their chief weapon is the manipulation of language. Just as God created the universe with words and rules his people by his word, leftists manipulate words to rule people in the reality they create. In other words, they are playing God. Saul Alinsky, a hero of the left, famously said, “he who controls the language controls the masses.” What are they trying to control? Everything. They want to control how we think, what we value, the ethics we live by, and how we are governed. Through the manipulation of language, leftist ideologues are trying to re-create society in their image according to their moral vision.
Scripture says it is evil to redefine ethics by manipulating words. Isaiah 5:20 says, “Woe to those who call evil good and good evil.” God forbids the use of words to upend moral norms. Doug Wilson says the fight of our day is a battle for the dictionary. In the late 1960s, Jacques Ellul, a French Christian writer, called it “Propaganda.”
The Tactics of Propaganda 
In his book, Ellul did an intensive study of the use of propaganda in many countries, notably Germany, the USSR, and the USA during WWII. His insights are still relevant because these tactics are still effectively deployed to deceive people in our day. Here are some of the most common tactics.
Borrow Social Capital 
Propagandists attach their message to a positive, agreed-upon social narrative. Ellul wrote, “Propaganda cannot create something out of nothing… It must attach itself to a feeling, an idea, it must build on a foundation already present in the individual.” The Civil Rights movement provides such a narrative for modern propaganda. LGBTQ activists have seized upon Martin Luther King, Jr.’s heroic martyr status and cast themselves in his image as the oppressed “sexual minorities” who are “fighting for justice and equality.” They steal the legitimacy of the civil rights narrative and twist it to support their cause. People fall before it because it feels righteous to support things like “justice” and “equality.” People who no longer believe in a transcendent God to give life meaning will find some semblance of meaning in supporting what they believe to be a righteous cause.
Appeal to Emotions 
Rather than focusing on logic, reasoning, and rational thought, propaganda focuses on emotions that can be subtly embedded in one’s unconscious mind. Bible-believing Christians who are committed to objective truth can naively assume that others do too. While we make appeals to texts of scripture, texts of law, rational arguments, and truth claims, the propagandists are telling stories. Stories have the power to shape our values and desires through narrative, symbol, and imagery. Hollywood knows this. They tell our nation’s stories, which is why the moral decline of Hollywood has always been about 20 years ahead of middle America.
Last March, Audrey Hale murdered six people at a Christian school in Nashville, TN. What are the facts of this incident? A woman who identified as a transgender man targeted Christian children for violence and murder. What is the narrative of this incident? When a talented and aspiring artist was victimized by the hatred of her conservative Christian parents who rejected her sexual identity, she became violent. Unfortunately, facts don’t win the day, emotions do. An emotionally moving story can provide a sympathetic “context” to justify any behavior.
About this point, Ellul wrote, “[A] distinction between propaganda and information is often made. Information is addressed to reason and experience. It furnishes facts. Propaganda is addressed to feelings and passions. It is irrational. To be effective, propaganda must constantly short circuit all thought and decision.” Ellul continued, “Propaganda… creates… compliance… thru imperceptible influences. It must operate on the individual at the level of the unconscious. He must not know that he is being shaped by outside forces. This is one of the conditions for the success of propaganda. But some central core in him must be reached in order to release the mechanism in the unconscious which will provide the appropriate action.” And that’s the ultimate goal. Action. Not truth.
Activism Above All 
There’s a reason why men like Jordan Peterson call them “Social Justice Warriors.” They really are warriors, fighting a holy war. Their battle is a cultural jihad, animated by religious zeal, waged through political activism. They believe in a Great Commission: “Go ye forth into the world and proclaim the gospel of diversity, equity and inclusion.” They have an eschatology: a humanist utopia governed by their perverted moral vision. They have a playbook: “Win at all costs.” They are not constrained by Western, Christian morality. Christian morality is not the code they live by, it’s the enemy they’re trying to defeat.
About this, Ellul wrote, “The skillful propagandist will seek to obtain action without demanding consistency, without fighting prejudice and images, by taking his stance deliberately on inconsistencies.” As far as public perception goes, consistency is overrated, because truth is not their goal. Leftists are not motivated by consistency, truth, or logical coherence. All that matters is achieving their pragmatic aims.
Through the words they say and the stories they tell, they’re trying to create a rival reality that removes the Christian God and replaces him with a deified state. This is the pool we’re all swimming in. This is the spirit of the age. Every day, we dine at the table of propaganda and we drink the wine of propaganda. Leftist propaganda is in our TV shows, movies, and music. It’s on the news, in our schools, and in our workplaces. It’s in our government, tech industries, big business, and social media. And, I’d argue, it’s in the church.
Gospel-Centered Contextualization 
Much propaganda has been smuggled into the church under the winsome guise of “reaching the lost.” If Christians are to become “all things to all men” to reach the modern world, it is assumed, then we must use their stories, symbols, and words to communicate with them effectively. Pastor Tim Keller is a well-known practitioner of contextualization, and we read about this in a 2001 article entitled, “The Missional Church.” This article has been massively influential for countless pastors and ministry leaders in the last 20 years.
Two parts of his contextualization strategy merit attention here. First, Keller says, we need to “speak in the vernacular” of the target audience, using their words and symbols to communicate the Christian message. Second, we need to “enter and retell the culture’s stories” to show how they are ultimately fulfilled in Christ.
For example, a common theme in our culture is the “American Dream.” To contextualize to Americans, therefore, an evangelist could “enter and retell” that story and point it towards Jesus. He could say, “Everyone wants the American Dream. Since we are created in God’s image, we are eternal beings, which means nothing in this world can truly satisfy us. We are only truly satisfied in a relationship with God.”
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Elitist Christianity cannot survive the rigors of hard discipleship. But my grandparents did. And they handed me a legacy to follow. There are many points of doctrinal disagreement that I would have with my grandfathers. But they had a form of battle-tested grit that would outclass their less rugged peers. These were men who endured hard lives and suffered. And they’d learned how to suffer well with contented hearts. These are the sorts of men that deserve our respect and admiration. Men who finished well and stayed true.

There once was a certain kind of evangelical Christian I felt free to scorn.
In 2010, I planted a church in the inner city of Cincinnati. It was growing rapidly. At the time, the coveted demographic for urban church planters was millennials, and we were attracting them in droves. With a combination of contemporary worship, ancient liturgy, and theologically rich preaching, I thought we had cracked the code. Having successfully planted a church in a challenging, urban cultural context, my sending organization flew me around the country to share my success stories and train younger planters in “the way it’s done.”
Things were going well, but a spirit of elitism began to infect us. There was no one to correct us because everyone was in on it. On occasion, I would make fun of conservative, uneducated, backwoods, KJV-only, fundamentalist Christians. People like this lacked the theological sophistication and cultural insight I had acquired while doing campus ministry and studying at seminary.
I knew these “fundie” Christians well because I grew up around them. I came from the hills of West Virginia. Appalachian, born and bred. But I had moved on. I was better than them. I was more learned and cultured than them. I had “seen the world” and they hadn’t.
I would not have admitted this at the time, but deep down, I felt superior to my hometown people and their “country religion.” The success of my own ministry was at least partly driven by a desire to separate myself from them and prove that “I’m not one of those fundie Christians.”
But over time, something began to dawn on me: I was standing on the shoulders of giants. My own grandfather, “Popo Curt,” was one of those country preachers. He provided for his family by working a physically demanding job in a steel mill his whole life. His family was poor, but he did what needed to be done to take care of them.
Popo Curt had only received a 6th grade education. He didn’t know how to read or write very well. On his 45-minute commutes to work, he would listen to the KJV bible on audio cassette. Up and back, every day, listening to the Bible. King James! Scripture got under his skin.
My mom told me a story once. When he was filling out paperwork or writing something and didn’t know how to spell a word, he would try to remember where that same word was used in his KJV Bible. Then he would look it up to see how it was spelled.
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