The world is a volatile place right now. Things seem to change quickly and no one knows what might happen next. However, amid all this chaos there is one thing that has not changed and is unlikely to change any time soon, and that is human psychology.

Edward L. Bernays was an American business consultant who is widely recognized as the father of public relations. Bernays was one of the men responsible for “selling” World War 1 to the American public by branding it as a war that was necessary to “make the world safe for democracy.”
During the 1920s, Bernays consulted for a number of major corporations, helping to boost their business through expertly crafted marketing campaigns aimed at influencing public opinion.
In 1928, Edward Bernays published his famous book, Propaganda, in which he outlined the theories behind his successful “public relations” endeavours. The book provides insights into the phenomenon of crowd psychology and outlines effective methods for manipulating people’s habits and opinions.
For a book that’s almost 100 years old, Propaganda could not be more relevant today. In fact, its relevance is a testament to the unchanging nature of human psychology.
One of the key takeaways of the book is that mind control is an important aspect of any democratic society. Indeed, Bernays maintains that without the “conscious and intelligent manipulation of the organized habits and opinions of the masses,” democracy simply would not “work.”
We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.
According to Bernays, those doing the “governing” constitute an invisible ruling class that “understand the mental processes and social patterns of the masses.”
In Propaganda, Bernays draws on the work of Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his uncle!), outlining the power of mass psychology and how it may be used to manipulate the “group mind.”
If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it?
I recently explored this topic in an essay about how occult rituals and predictive programming are used to manipulate the collective consciousness, influencing the thoughts, beliefs and actions of large groups of people, resulting in the creation of what occultists call “egregores.”
Here I have extracted some key insights from Bernays in an attempt to show how his book Propaganda is, in many ways, the playbook used by the globalist cryptocracy to process the group mind of the masses.
1. If You Manipulate the Leader of a Group, the People Will Follow
Bernays tells us that one of the easiest ways to influence the thoughts and actions of large numbers of people is to first influence their leader.
If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.
In fact, one of the most firmly established principles of mass psychology is that the “group mind” does not “think,” rather, it acts according to impulses, habits and emotions. And when deciding on a certain course of action, its first impulse is to follow the example of a trusted leader.
Humans are, by nature a group species. Even when we are alone, we have a deep sense of group belonging. Whether they consciously know it or not, much of what people do is an effort to conform to the ideals of their chosen group so as to feel a sense of acceptance and belonging.
This exact method of influencing the leader and watching the people follow has been used extensively throughout the last few years. One notable instance that comes to mind is the horrendously inaccurate epidemiological models created by Neil Ferguson, which formed the basis for Prime Minister Boris Johnson’s lockdown policies.
Once Johnson was convinced of the need to lockdown and mask up, the people gladly followed.
2. Words Are Powerful: The Key to Influencing a Group Is the Clever Use of Language
Certain words and phrases are associated with certain emotions, symbols and reactions. Bernays tell us that through the clever and careful use of language, one can manipulate the emotions of a group and thereby influence their perceptions and actions.
By playing upon an old cliché, or manipulating a new one, the propagandist can sometimes swing a whole mass of group emotions.
The clever use of language has been employed throughout the Covid-19 pandemic to great effect. An obvious example of this was when the definition of “vaccine” was changed to include injections utilising experimental mRNA technology.
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We can be confident that God has important purposes for our suffering, and we can be equally confident that one of these purposes is simply for us to stand strong, to continue to profess our allegiance to him. If Paul could say that his imprisonment “has really served to advance the gospel,” why shouldn’t we say the same of our bereavements (Philippians 1:12)?

There is a deep mystery to suffering. While the Bible makes it plain that we must expect to encounter times of sorrow and loss, of trial and grief, we often don’t know why these times come. Though we know he is weaving together a marvelous tapestry that will wondrously display his glory, we also know it is one whose beauty we will fully appreciate only when faith becomes sight.
It was in the waning weeks of 2020 that my family faced our darkest hour, for it was then that the heart of my 20-year-old son Nick suddenly and unexpectedly stopped, and he went to be with the Lord. One moment he was a seminarian leading some fellow students in a game, and the next he was in heaven. His departure shocked us, devastated us, and left us wondering why. Why would God choose this for us, and why would God choose us for this?
In the aftermath of that dreadful evening, I turned to some of my dearest friends, friends who lived and died many years ago, but whom I’ve come to know through the books and sermons they left behind. If a multitude of advisers is necessary for planning well, how much more for grieving well (Proverbs 15:22)? In the most difficult days and darkest hours, they counseled and consoled me.
Suffering as Witness
Theodore Cuyler was a close and steady companion who encouraged me to accept that God always places bright blessings behind the dark clouds of his providence. F.B. Meyer assured me that peace would come through submission to God’s will, and that I should trust him in the taking as much as I had in the giving. But it was in the words of the old preacher J.R. Miller that I found one piece of wisdom that especially helped quiet my heart and direct my path.
Ofttimes the primary reason why godly men are called to suffer is for the sake of witness they may give to the sincerity of their love for Christ and the reality of divine grace in them. The world sneers at religious profession. It refuses to believe that it is genuine. It defiantly asserts that what is called Christian principle is only selfishness, and that it would not stand severe testing. Then, godly men are called to endure loss, suffering or sorrow, not because there is any particular evil in themselves which needs to be eradicated, but because the Master needs their witness to answer the sneers of the world. (“The Ministry of Comfort”)
In every age, we hear of professed believers who abandon the faith as soon as they are called to suffer. They are glad enough to express confidence in God as long as his will seems perfectly aligned with their own, as long as his providence decrees what they would choose anyway. But when they are called to lose instead of gain, to weep instead of laugh, to face poverty instead of prosperity, they quickly turn aside and fall away (Matthew 13:20–21). Like towers built on sand, many who stand strong in days of calm collapse in days of flood (Matthew 7:26–27).
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A generation ago, the world called Christians fools because they believed in Jesus as He is revealed in the Bible. Today the world calls Christians bigots because they believe what Jesus teaches in the Bible about right and wrong. We are in a time when being faithful to Jesus is becoming more costly. The cost may continue to increase, but we must resolve to overcome and to remain faithful. 

I believe that the book of Revelation is especially relevant today but maybe not for the reason that many might expect. The church always finds special comfort in the book of Revelation when the church is experiencing persecution. We are today experiencing what may prove to be the early stages of a time of persecution. Some Christians have experienced various forms of persecution because they could not in good conscience provide certain services upon request for a same sex “wedding.” Some Christians in the medical profession may have been excluded from certain positions because they could not in good conscience take the life of a criminally innocent person either in the womb or in old age. Some Christian teachers may not be welcome in certain schools because they will not teach young children racial prejudices or sexual perversions. These are just a few examples, but I think that they are sufficient to give a sense of the times in which we are living. We don’t know if this persecution is going to intensify and expand, and we don’t know to what degree it will affect our own lives. We pray for a coming spiritual awakening that will radically change the direction in which our culture has been heading. Yet as long as persecution is on our horizon, the book of Revelation will have a special relevance for us. What was comforting to those seven churches in the closing years of the apostolic age can also provide comfort for persecuted Christians from then onwards down to the end of the age.
We find some insights on enduring persecution in Jesus’ letter to the church at Smyrna, found in Revelation 2:8-11. We learn here that Jesus is well aware of the church’s difficulties in a hostile world. In verse nine, Jesus said to the church at Smyrna, “I know your works, tribulation, and poverty (but you are rich) …” When we first read this, we might assume that this church existed in an impoverished area where jobs were scarce and resources were limited. But no, Smyrna was a large and prosperous city. The Christians there were poor because of prejudice against Christians. One could not there openly confess Christ and also get ahead socially and financially.
Like every pagan Greek city, Smyrna had its own patron deity. In addition, each trade guild would also have a patron deity. There were occasions when and situations where everyone was expected to give a certain token worship to a particular pagan deity, whether the patron deity of the city or the patron deity of a trade guild. Many would not take kindly to Christians who in principle refused to participate. Many would quickly blame such Christians for offending the gods whenever anything bad happened in the city.
Yet what was perhaps an even greater challenge in Smyrna was the rising cult of Caesar worship. The city of Smyrna had been loyal to Rome long before Rome became the dominant power in Asia Minor. About 195 B.C., Smyrna became the first city in the world to build a temple dedicated to the worship of the goddess Rome. In A.D. 26, all the major cities of Asia Minor petitioned Rome to be the site of a new temple dedicated to the worship of the Roman Emperor Tiberius while he was still alive and ruling. Smyrna was chosen for this honor and became a temple warden for the imperial cult. Cicero, the Roman orator, called the city of Smyrna Rome’s most faithful and ancient ally. We can only imagine what it would have been like to have been a Christian in the city of Smyrna during Roman times and to have refused to offer a pinch of incense to the goddess Rome or to the Roman Emperor Tiberius.
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