A lot of what young me presupposed about the world, and about big para-church organizations (and Christian colleges), has proven to be increasingly less Christian, by which I mean grounded in the authority of scripture and rooted in repentance being central to faith (as we see in scripture). Increasingly, it seems like these organizations are functionally grounded in a kind of financial pragmatism—the kind that sticks its wet fingertip to the cultural winds and shapes messaging accordingly because there are a lot of mouths to feed and a lot of big salaries to continue paying.

I can’t bring myself to type “Cru.” It’s like somebody my age saying “riz” or “it’s a vibe.” To people of my age, Cru is still Campus Crusade for Christ. “Cru” just doesn’t feel right. Ditto for “pronoun hospitality,” which feels like something that would appear in a novel or movie about the dystopian future but is actually a very 2024-ish brand name for an idea that involves Christians being OK with doing the pronoun thing (or acting like we’re comfortable with other people doing it) as a means of being “winsome,” which is a word that needs to be retired forever starting right now. It’s the kind of brand name that somebody in a quarter-zip, writing on glass, no doubt got very excited about inventing.
That said, I’ve been aware of Campus Crusade for a long time, due to some family and friend connections, and a year I spent on the “mission field” with them in the late 1990s—air-quoted because 21-year-old me was in no way ready/qualified/remotely-useful in a mission-field context. In my lifetime, I’ve casually known Crusade to be a big para-church organization that has involved a lot of people raising money (and doing other good things, too).
I learned about the Campus Crusade/Rosaria Butterfield/Preston Sprinkle controversy because of a fine piece of reporting on it done by this very publication and shared with me by my wife. In a nutshell, Butterfield accused Crusade and Sprinkle of false teaching vis-à-vis the gender/sexuality/pronoun issues while speaking at a Liberty University convocation, which must have come as quite a surprise to the administrator that booked her to speak and then had to answer all the emails.
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